Dominant Designs, Innovation Shocks, and the Follower’s Dilemma
نویسندگان
چکیده
Strategists call the successful launch of new, game-changing products like the iPhone “innovation shocks.” An innovation shock arises when the specific combination of an innovative product or service leads to a rapid rise in demand in that product or service category. It rocks an entire industry, leaving rival firms scrambling to figure out how to respond. Should rival firms faced with this follower’s dilemma try to imitate, reposition, exit, or enter the market in response to an innovation shock? It’s a dilemma that is faced by firms across all industries but that had attracted little research attention before this study.
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